The St. Louis Arch with the park in the foreground and downtown in the background.

About us

From 'the lou' to you!

I’m Rick Hart (yes, that Hart behind the name) proudly living in South City with my partner and our two cats. Though I officially planted roots here in 2021, St. Louis has always been part of my story. Growing up just a couple hours away in rural Southern Illinois, I’d sneak into the city whenever I could for its energy, quirks, and all-around weirdness.

This shop is my outlet to share humor, creativity, and a whole lot of local love. Every product is designed to celebrate what makes the Lou cool, fun, and delightfully wacky.

I’m just getting started, but my goal is simple: to keep St. Louis weird (and wonderful) while giving you something that sparks joy, makes you laugh, or starts a conversation. So browse around, snag something quirky, and help me spread the word that this city is one-of-a-kind.